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Kr En


Korea's first metaverse performance [ Scarecrow ]

  • 2023.11.29


The Art and Technology Lab (AT Lab) at the Korea National University of Arts is a creation and production lab aimed at the convergence of science and technology, culture and art, industry and education, and has been collaborating with leading domestic and international companies, universities, and researchers to create and conduct research in the fields of realistic media, advanced medical and artificial intelligence content.


Their immersive content production, <Scarecrow> was created as a pioneering project by AT Lab. This work was invited to various international events such as the 2020 Sundance Film Festival and the Kaohsiung Film Festival in Taiwan. Subsequently, it was reborn as the first domestic metaverse interactive performance, <Scarecrow VRC> which has earned the ‘Spirit of Raindance’ at the Raindance Immersive 2020 and the ‘Breakthroughs in Storytelling Awards’ by the Columbia University School of the Arts Digital Storytelling Lab, and has been recognized as a "work ahead of its time," which is essential for the untact era.


In addition to <Scarecrow>, other works like <Rain Fruits> have been consecutively invited to top global film festivals such as Sundance, South by Southwest (SXSW), Tribeca, Cannes XR, etc. They have also signed international distribution contracts under the Digital Domain subsidiary Iconic Engine. In recent developments, AT Lab was selected as the lead agency for the "2021 Content One Campus Construction and Operation Project" and the "Cultural Content R&D Professional Training Project," organized by the Korea Creative Content Agency (KOCCA). This demonstrates their commitment to advancing trends in cutting-edge immersive content development and fostering future talent in the fields of volumetric capture and content metaverse construction.